Now that we’ve covered how to track your Twitter impressions and why it’s important to track them, how can you increase them? Best Practices for Boosting Twitter Impressions What else can you do with Typefully’s analytics dashboard? Our best time to tweet feature maps out how engagement changes throughout the day.įinally, you can see how your profile conversions change over time. Scroll down the Grow page to see how your individual tweets stack up. Do your impressions spike during the holiday season? Or are your readers more active in the summer months? This allows you to track how impressions change throughout the year. Unlike Twitter’s tool, you can make this period as long as you like. You can get a basic overview of your impressions over a set time period. Then, navigate to the Grow tab to see your Twitter impressions data. Getting started is simple! Head to and sign up with Twitter. Typefully connects through Twitter’s API to securely pull your impressions and engagement data. That’s why we recommend using a third-party tool to track your analytics. Twitter has even removed their conversion tracking feature entirely. You can’t see how your impressions or engagement rates change within a day. In fact, the tool has been fairly neglected by Twitter and has fallen behind third-party tools that use the Twitter API. There are other limitations to Twitter’s Analytics tool. You can’t, for example, gain a simple overview of your top tweets for the whole year. Just hit the calendar button at the top to change this time period.īut Twitter Analytics can only show data from a three-month period. Here, we can see how your impressions have changed over the observation period and how each individual tweet has performed.īy default, you’ll be shown impressions over a 28-day period. To get a closer look, hit Tweets in the top toolbar. Here, we can see your Tweet impressions over the last 28 days. Your dashboard gives you some useful information about your popular tweets. Then, head over to .Ĭlick “Turn analytics on” to enable analytics. To get started, firstly make sure you’re signed in to your chosen account on. Remember, Twitter Analytics isn’t enabled by default. Twitter has some built-in analytics tools for creators and brands. Let’s walk you through how to find out your impressions using both methods. You can either use Twitter’s built-in analytics dashboard or a third-party analytics tool like Typefully. There are two main ways to count your tweets’ impressions. Want to explore engagements further? Read our complete guide on the topic here. This helps you gauge whether changes to your content strategy are compelling users to interact with your tweets. It even tracks how this changes over time. Typefully’s analytics dashboard calculates your engagement rate for you. This roughly tells you how much your viewers are enjoying your tweets.įor example, a low engagement rate means your followers are seeing your tweets, but aren’t interacting with them. Impressions can also be used to find out your engagement rate. If you’ve paid to promote your tweet, impressions can be used alongside profile visits or engagements to estimate the cost-effectiveness of your campaign. An uptick in impressions can be an indication that Twitter's discovery algorithm likes your content. For organic content, impressions give you a rough estimate of how successful your tweet was in breaking into users’ timelines. Impressions tell you how far your tweet has gone. Why should you track Twitter impressions? Interactions are measured as engagements, which include the total number of clicks, likes and retweets. Impressions analytics makes no distinction between a user who interacts with your tweet and someone who’s just scrolled past it. It doesn’t track how many people have read your tweet. Note: impressions only count the number of times your tweet has been delivered to a user’s timeline. If your tweet has been shown to 1,000 users, you would have 1,000 impressions. Your tweet's impressions are counted when it's shown to your followers, as well as when it appears in search results or when it's retweeted. Impressions refer to the number of times your tweet has appeared on a user’s timeline. In this article, we’ll introduce you to Twitter impressions, discuss why they’re important and give you some tips on how to improve them. That’s why we’ve developed an analytics platform that provides you with deeper insights than Twitter’s own dashboard. Combining that with other metrics like interactions can reveal your content reach.Īt Typefully, we believe that every brand should be deriving insights from Twitter analytics. It gives you a rough idea of how many people have seen your tweets. One of the most important metrics to track is impressions. Tracking the performance of your tweets through analytics can help you develop a more effective Twitter marketing strategy.
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